Landmark has acquired a prime site on William Road in central London and plans a a new development of 225 purpose-built student beds.

The Zone 1 site is just a 10-minute walk from University College London (UCL), Euston Station and Regent’s Park.

It marks the start of Landmark’s planned UK strategy focused on student housing in prime regional university cities and super-prime central London locations.  The firm currently has a pipeline of more than 3,000 beds.

Wes Rogers, Chairman and CEO of Landmark Properties said: “Closing our first development deal in the UK represents a huge milestone for Landmark.”

Landmark is partnering with global student accommodation manager Centurion Corporation on the William Road scheme.

Kong Chee Min, CEO of Centurion Corporation Limited said: “Together with Landmark’s proven development expertise, we are excited to expand our operational excellence to London, our sixth city in the UK, and deliver a premium purpose-built student accommodation.”

The land sale was brokered by the Student Property team at Knight Frank.

Partner Rupert Strutt said: “Landmark’s debut UK investment is a significant cross-border play by one of the largest US student housing providers. Their entry into London is a significant vote of confidence in the sector’s resilience and long-term growth.

“There is a great appetite for well-located, high-quality schemes and overseas investors are particularly attracted to UK PBSA as the demand continues to outstrip supply. As we progress through 2025, the sector remains well-positioned for another year of robust investment.”